How We Do Business
Third Generation. Same Standard.
It Started Right Here
The Faricy family has sold cars in Colorado since 1942. In 2009, brothers Ben and Paul Faricy took the keys from their father. They inherited one store: Faricy Chrysler Jeep.
Ben started at 11, working the parts counter. After college he spent four years in investment banking and private equity. In 2003 he came home, and he went right back to the parts counter.
Today Ben is president of Faricy Automotive. He recently sat down with The CDG Podcast to talk about how a single-point store became a regional group, and why it all still starts with people.
“Our vision is to be the dealership that every other dealership is measured against.”
That vision was written in 2009, the year Ben and Paul took over. It’s measured two ways: by the numbers, and by how we treat people.
Integrity. Loyalty. Love. Accountability. Growth.
Our first three core values took shape under Ben’s father more than 30 years ago. They came from the people who work here. Accountability and growth are the newest. As Faricy grows, every leader owns more, and every person has more room to rise.
Integrity
A number only counts if it was earned the right way. That’s the baseline for every deal and every repair order.
Loyalty
Ben’s rule is simple: loyal employees lead to loyal customers. When you see the same faces visit after visit, that’s on purpose.
Love
Our labor attorney once told us to cut “love” from the employee handbook. Ben said no. People who love what they do make customers feel it.
Accountability
51% ownership, 100% accountability. Our leaders own the decisions in their area, and they answer for the results.
Growth
Our first outside general manager started in parts. We invest in people, give them room to learn, and promote from every department.
What That Means When You Walk In
- A team hired for being hungry, humble, and people-smart.
- Managers who own their decisions, so you get answers on the spot.
- Staff recognized every month for living our values, not just hitting numbers.
- Customer satisfaction treated as a core job, not an afterthought.
- Real Prices. Real People. The Way Car Buying Should Be.
Frequently Asked Questions
Who owns Faricy Chrysler Jeep in Colorado Springs?
Faricy Chrysler Jeep is family-owned and part of Faricy Automotive. It’s led by third-generation brothers Ben and Paul Faricy. Ben serves as president.
How long has the Faricy family been selling cars?
Since 1942. Ben and Paul took over from their father in 2009, when the company was a single Chrysler Jeep store.
What are Faricy’s core values?
Integrity, loyalty, love, accountability, and growth. The first three were developed with our team more than 30 years ago. Accountability and growth are our newest, added as Faricy grows.
Does Faricy Chrysler Jeep sell Dodge or Ram?
No. Our Colorado Springs store is a standalone Chrysler Jeep dealership. Dodge and Ram are available at Faricy’s Chrysler Dodge Jeep Ram store in Salida.
Where is Faricy Chrysler Jeep located?
4950 New Car Dr, Colorado Springs, CO 80923. Sales is open Monday through Friday 9am to 8pm and Saturday 9am to 6:30pm. We’re closed Sunday.
Visit Faricy Chrysler Jeep
4950 New Car Dr
Colorado Springs, CO 80923
Sales: Mon–Fri 9am–8pm, Sat 9am–6:30pm
Service & Parts: Mon–Fri 7am–6pm, Sat 7am–6pm
Closed Sunday