Two Reasons Why Jeep Wranglers Hold Their Value So Well

January 15th, 2016 by

Jeep Wrangler

No matter where you live, there is probably a slew of used Jeep Wranglers in your area. You see them everywhere: on roads, in people’s driveways, for sale on various used dealership lots. Whether they have been tuned-up and upgraded, or are being sold at stock price, Jeep Wranglers are everywhere and selling for a lot. Why are they everywhere though? Because they hold their value so well, more so than any other car out there. Why do they hold their value so well? For two simple reasons.

Jeep Wranglers have been around for many decades, and owned by various companies. But one thing hasn’t changed: their durability. This, coupled with the fact Wranglers have a cult-following, cause them to maintain their value over the years, even after depreciation has gotten to them. It doesn’t matter what year it is, someone is looking for it, and people looking to sell their used Jeep Wranglers know that, and sell them for a high price.


Garnering fame at the start of WWII, Jeep Wranglers have since then been passed on from automaker to automaker, and are now in the hands of Chrysler. Over the years though, the Wrangler has retained it’s basic shape.

That’s because Jeep has been one of the best names for off-roading since it first started driving through the battlefield, and the companies knew that. Therefore, Chrysler and the previous automakers never changed that iconic style. Sure, they upgraded it and gave it new materials, but that successful design is still the same at it’s core, because of how durable it was/still is.

Need more proof? Look at the countless forums out there, you might see a little argument between which year is better or how and added part here or there benefits the ride. But never, not once, will a Jeep enthusiast question the durability of a Jeep Wrangler design.

Jeep Enthusiasts

Jeep Wranglers have developed almost a cult-like following. Just look at one of the hundreds of forums that are dedicated to them, and you will see what I mean. Whether it’s an original Jeep back from WWII, a Wrangler from the 90s, or a 2014 Rubicon, people want and need those Jeeps.

This cult following has been the driving force behind what’s kept Jeep alive. It’s not common to see a used Jeep from the same year selling higher than a used truck or other vehicle, especially if it’s been upgraded. Hence why some Jeeps hold their value so well, even if they are well-used.

Some Jeep enthusiasts might even prefer a weathered looking Wrangler, because that means it has a history of off-roading, a history the new owner wants to continue.

There You Have It

It doesn’t matter if it’s a die hard off-roading fan at the age of 50 or a kid fresh out of high-school who wants to get into it. The first vehicle everybody thinks of when it comes to off-roading is a well-used Jeep Wrangler.

This combination of famous off-roading durability and the cult-following it’s gathered is why Jeep Wranglers hold their value so well. Because, just like the Wrangler’s generation transcending fanbase; used Jeep Wranglers never die. Their price just goes up.