Jeep Wrangler Sales Still Climbing in 2016

August 26th, 2016 by

A red 2014 Jeep Patriot from a Jeep dealer in Colorado is climbing rocks in a desert.

Colorado Jeep dealers have seen a spike in sales of the Jeep Wrangler over the past few months. So much so that when the July numbers came in, it turns out the Wrangler has finally overtaken the sales of the Cherokee and Grand Cherokee in the U.S. Before, the iconic Jeep model had been straggling slightly behind the Cherokee and Grand Cherokee. This was no fault of the model. Rather, it was because production had been hindered in one of the plants. Therefore, the supply was unable to meet the demand. However, now that hiccup has been straightened out, and the Wrangler is doing quite well for itself.

Is that really surprising, though? After all, the Wrangler is one of the oldest Jeep models still available and making progress in today’s market. Plus, the specs, features, and performance of the 2016 Jeep Wrangler are the best they’ve ever been.

The Sales Numbers

A gray 2015 Jeep Wrangler Unlimited Rubicon without doors is climbing over rocks on a trail.

Perhaps the best part about the spike in sales is the Wrangler has managed to put itself in a position where Jeep will now feel comfortable working on and investing the money in continuing the production of the Wrangler for a 2018 model.

In July alone, the Wrangler sold 18,741 units. This pole-vaulted it ahead of the Grand Cherokee and Cherokee, which sold 16,704 and 15,451 units respectively. Currently, the YTD (year-to-date) sales numbers for the Wrangler are slightly over 119,042. The Cherokee went from first to third in YTD sales, with just over 116,424 units sold. The Grand Cherokee took the Cherokee’s place in second with a slight lead in YTD sales of just over 116,850 — a very small lead.

Did the Cherokee drop to third simply because the Wrangler was always the more favored model and production of it was finally back up to speed? Or did the Grand Cherokee take its place in second because consumers prefer that model to the new Cherokee?

While the answer to that question is unknown, is it really surprising that the Wrangler has taken its rightful place at the number one spot in sales?

Is it Really Surprising, Though?

An orange Jeep Wrangler is driving through a woodland river.

The answer is no. It is the Wrangler after all, and even if some consumers still prefer the older used models for off-roading, they can’t deny the newfound on-road prowess of the 2016 Wranglers — even when modified for off-road adventures. Mods from companies like AEV and MOPAR have increased drastically over the years, and now an off-roading Wrangler rigged with new parts and mods can go from rock-climbing to highway driving without so much as breaking a drop of sweat. Something older used Wranglers are unable to do.

Apart from the ride quality, there are plenty of other improvements that have been made to the Wrangler over the years, including improved rear differential lockers, axles, and safety. Fuel-efficiency has been drastically improved, and it has more refined engines that can handle highway travel and off-road crawling. In that same vein, the transmission has also been optimized for better on-road performance, along with the gearing in the low-end/crawl ratio.

Overall, the Wrangler has improved as a vehicle. Take that improvement and combine it with legendary capability and dependability that the Wrangler is known for, and it’s not surprising that this vehicle is sitting at number one in sales for the brand. Especially since the kink in production was worked out.

About the 2016 WranglerA red 2016 Jeep Wrangler without a top is driving on a sandy trail and is shown from above.


Now that we’ve covered the sales numbers, let’s take a closer look at the 2016 Jeep Wrangler. After all, all those improvements made over the years have amounted to the current model sitting on Jeep dealer lots.


Performance-wise, the Wrangler has never looked better. It all starts with the engine, which is the award winning 3.6-liter Pentastar V6. This engine lands best-in-class horsepower at 285, and kicks out 260 lb-ft of torque. The best part is the engine is much more efficient as well. On a standard model, it gets up to 17 mpg city and 21 mpg highway, which is about the same as a full-size truck, and certainly offers much better efficiency than some of the older used models available for budget-conscious consumers today.

The 4×4 systems have always been improved upon, and Command-Trac is now the system of choice for off-road driving. This system provides four-wheel off-roading power equally to all four corners. This allows the Wrangler to land best-in-class winter performance. For more control and better torque, the Rock-Trac 4×4 system is what you’ll need. The Wrangler equipped with this is able to boast best-in-class off-road performance, with a 4:1 low-gear ratio that lets you crawl at a much slower speed with increased torque to the wheels.


A touchscreen in a Wrangler? Yup, that’s right. Even a vehicle that came from a long-line of technology-deprived models has up-to-date tech in 2016. After all, even the most adventurous, back-to-nature, off-the-grid type drivers do want the option of being able to access some of today’s expected interior technology.

The Radio 430N is actually quite good, and has plenty of entertaining and useful features. Operating on the high-resolution 6.5-inch touchscreen with a QVGA display, you’ll find a free one-year subscription of SiriusXM Satellite Radio, which is a plus, and SiriusXM Travel Link is super helpful for any information you might be looking for while on the road — such as gas prices at nearby gas stations or updated weather reports. The Garmin GPS Navigation system has audible turn-by-turn directions to keep you from getting lost, and AM/FM radio comes standard for your favorite radio stations. But, MP3 format is available, along with a CD/DVD player, hard drive, and USB port for alternative ways to play your music.

With upgraded performance and technology, the 2016 Jeep Wrangler is on a whole new level when compared to the older used models. No wonder why sales are still going strong in 2016, I mean – who wouldn’t want a Wrangler with a touchscreen in it? It’s the best of both worlds. You get a vehicle that has legendary off-roading capability, combined with the best on-road performance the Wrangler line has ever seen, and upgraded entertainment inside the cabin. Just another equation in the Jeep brand’s winning formula.