Jeep: Made By You, For You

February 8th, 2016 by

Jeep Ad - Superbowl

For Jeep, the 50th Super Bowl wasn’t just a game; it was a chance to say “thank you.” Jeep wants to thank the consumers, past and present, for all the Jeeps that have been sold, including those Jeeps for sale in Colorado Springs now.

Without you, the consumer, Jeep would never have been able to experience its 75th anniversary. Whether you are an off-roading enthusiast, surfer, hiker, camper, hunter, or anything in between, you give the Jeep models their own tales to tell.

Jeep was made by you, for you; and the Jeep brand can’t thank you enough for giving their vehicles the chance to live so many different lives.


Jeep Turns 75

Jeep’s legacy started back in WWII with the WIlly MB model. When the Allies needed vehicles to repel the Axis, the United States military sent out requests to over 130 automakers for a lightweight all-terrain vehicle prototype that could be made in 49 days.

Only two automakers answered, and only one was successful in the end: Willys-Overland. And it was Willys-Overland that turned the tide of war with their MB model. Not only was the MB good for warfare, but it was also a great vehicle for post-war farming, versatile enough to perform a handful of other rugged jobs in civilian life.

75 years and countless redesigns later, the MB is still with us in the form of the 2016 Wrangler. This Wrangler pays homage to the history of the MB, and all of its accomplishments. If you look closely, you can still see the same design underneath all that new paint.

The Wrangler and other Jeep models have won, and continue to win, countless awards. Most recently, the Wrangler was named best 4×4 of the decade by Four Wheeler Magazine, which is no small feat, considering the amount of SUV competition on the road today.


75 years later, history is repeating itself when you consider that the original MB was also labeled the best 4×4 vehicle for its time. Today, however, that original off-roading performance has only improved. The ruggedness and capability of the 2016 Wrangler Rubicon and 2016 Renegade Trailhawk are almost as legendary as the MB’s performance in WWII. Now, there are technology-backed features like Selec-Terrain, that pinpoint and specialize what type of capability you need for a certain condition.

Jeep’s 4×4 performance evolved as time marched on, and it’s clear that Jeep is still king of off-roading.


Made By You, For You

Since it’s inception, the Jeep name has represented a vehicle that was made by the consumer, for the consumer. The Jeep name gained fame because of the soldiers and later civilian consumers – these devoted fans, civilian and military alike, praised and worshipped the MB for its dependability.

Without this support, and continuing support in recent years, the Jeep brand might not be celebrating a 75th anniversary; bringing a literal sense to the statement “made by you, for you.”

Congratulations, Jeep

Behind every used Jeep lies a story – your story. The Jeep brand will continue to provide rugged and dependable vehicles for life’s every adventure. Congratulations to the Jeep brand on 75 years and a wealth of stories. May there be many more of both to come…