​​Why Mopar Is the Most Trusted Brand in the Auto Industry

March 11th, 2022 by

A mechanic is shown speaking to a customer at a Colorado Springs auto service shop.

Seeking the best and most complete Colorado Springs auto service for your Jeep, Chrysler, or Ram vehicle? Look for quality Mopar replacement parts to guarantee your vehicle’s running on factory-authorized parts. What is Mopar? In short, it combines the words Motor + Parts to represent the brand name for everything associated with a high-quality Chrysler, Jeep, Dodge, Ram, or Fiat ownership experience.

Specifically, Mopar is the parts, service, and customer support division, under the Stellantis brand umbrella, that supports Chrysler, Dodge, Ram, Jeep, and Fiat owners. It’s also the brand name found on the factory replacement parts used by our authorized service center. Over the years, enthusiasts have used the term Mopar colloquially to describe anything related to the Mopar automotive brands.

It started with antifreeze in 1937 and morphed into an industry staple, eventually earning its place as the premier owner support organization for today’s most sought-after brands. How can you benefit from the Mopar brand of products and services? Becoming an owner is all that’s required, followed by aligning with us, The Faricy Boys, your local Mopar headquarters for service and support. There’s a lot more to discover about the fabled Mopar brand, beginning with its 85+ year history.

Mopar History

Did you know that the Mopar brand started with a single automotive product–antifreeze? It’s true! Specifically, Chrysler Motor Parts Antifreeze, which was then shortened to MoPar antifreeze. Soon, the company expanded to original equipment manufactured (OEM) parts bearing the Mopar name. These included aftermarket race parts and performance enhancers designed for owners of classic muscle cars like the Charger and the Super Bee.

Because Mopar parts aligned with some of the most aspirational muscle car nameplates, it developed a reputation for making performance-oriented parts, riding the big-block-V8 era throughout the ’60s and early ’70s. The term Mopar expanded to include the vehicles themselves, with lucky owners behind the wheel of cars that were featured on posters that hung in every teenage boy’s bedroom.

These associations served to undergird Mopar’s brand values, which encompassed aspiration, quality, and race-inspired performance. A Dodge Challenger was also known as a Mopar, and the 340 cubic inch V8 under its hood was considered Moper-built. Plymouth’s Superbird, a NASCAR entrant, was also fondly known as a Mopar, further cementing the division’s association with high-performance cars and car parts. Other classic nameplates, like the Barracuda and the GTX, benefitted from the Mopar name, building legions of fans and joining the ranks of muscle car royalty.

Over the years, the Mopar network has expanded to include over 26,000 trained service technicians and hundreds of thousands of automotive parts and accessories. Mopar branded products are distributed globally, appearing in over 130 markets. Combine that with decades of history in automotive excellence, a recent merger with global automotive giant Stellantis, and the Mopar brand is stronger than ever.

A mechanic is shown looking for Mopar parts to repair a vehicle.

Mopar Replacement Parts and Accessories

Bring your vehicle to a certified technician, and you’re guaranteed to receive factory Moper-brand replacement parts. When you go somewhere else, it’s likely your car will be fitted with cheap aftermarket alternatives that could potentially affect performance and even shorten your vehicle’s useful life. A $29.99 oil change is cheap, but so is the oil and the replacement filter that no-name corner chain will stick in your car.

When it comes to protecting your investment, there’s no better way than trusting all your vehicle’s service and maintenance to an authorized, factory-certified service provider under the Mopar service banner. Anything less might save you money in the short-run–emphasis on might–but it’ll cost you going forward. The Faricy Boys proudly embrace Mopar quality.

According to the Mopar website, there are an estimated 500,000 different parts and accessories that bear the Mopar name. We’re the local arm of an organization that exists to serve its customers. In the service arena, that means always using factory OEM Mopar parts and caring for your vehicle in authorized service facilities staffed by factory-trained Mopar technician specialists.

A perfect example of this customer-centric approach is the Mopar Express Lane, a fast-track service bay for routine maintenance like oil changes, inspections, and tire service. Our Mopar Express Lane gets you in and out quickly, so you can get on with your day. We follow all the same strict service and parts replacement guidelines, with the added benefit of fast turnaround. It’s just another way the Mopar name lives up to its reputation for delivering world-class customer support.

A mechanic is shown checking the oil stick in a vehicle.

Mopar Service and Owner Support

When it comes to owner services, Mopar is the gold standard. Under the Mopar banner, customers will find a one-stop-shop for everything from online vehicle owner’s manuals to dealer locator search tools. The Mopar website includes shortcuts to technology support, like handy Bluetooth Pairing Guides and help with connected services.

Want to know more about the Jeep Wave program? You’ll find it on the Mopar website, along with information about Mopar events and motorsports partnerships and links to social media sites so you can follow along on the Mopar journey. Easy links to roadside assistance are also provided alongside special offers for insurance and other automotive-related products.

Naturally, you’ll find access to our parts database, including Mopar performance aftermarket accessories and branded merchandise, so you can show off your affiliation with a legendary automotive brand. Of course, all of this and more can be found right in your community at your Mopar hub, The Faricy Boys.

Together, the Mopar network serves as the epicenter for Jeep, Chrysler, Dodge, Ram, and Fiat owners. Whether through technician training or innovations in parts and accessories manufacturing, Mopar sets the standard for excellence, supporting the most popular nameplates and applying over 85 years of experience to enhance the ownership experience.

Trust Your Ownership Experience to Mopar

When you take home a Chrysler, Jeep, Dodge, Ram, or Fiat, you’re joining a family of owners who are cared for and supported under the Mopar banner. The Mopar division encompasses everything from parts and accessories to owner support. It’s a global effort that aims to make every day you own your vehicle more enjoyable.

It’s a long, storied history woven with race track successes, muscle car eras, and aspirational associations, but today’s Mopar division, including The Faricy Boys team of highly qualified Mopar technicians, is all about owner support. How can we make your ownership experience even more special? Whether it’s a quick oil change or the perfect Mopar accessory for your new Jeep, you’ll find it here.

What’s the simplest way to explain what Mopar means? Sure, it’s an OEM parts brand, but that’s only part of the story. Mopar stands for automotive excellence. It’s a promise to owners that their experience is covered by a team of dedicated professionals who wake up every day thinking about how to improve. Tapping into the long list of Mopar resources gets you more than OEM parts–it’s a gateway to owner support for everything from helping you set up your Bluetooth connection to finding a copy of your classic Mopar’s original owner’s manual.

Mopar has been a trusted part of the vehicle ownership process for many years, and you will be hard-pressed to find a more trusted brand when it comes to parts. That’s why we use only Mopar parts when we do repairs. So you can drive away confident that your vehicle has well-made parts that will last a long time.