How to Specialize Your New Jeep Wrangler Unlimited

December 22nd, 2017 by

Jeep Dealership Denver

There’s no denying that the 2017 Jeep Wrangler Unlimited is one of the most impressive vehicles on the road, and the model sits atop the SUV segment for its variety of amenities and capabilities. Of course, customers are always looking for more from their new vehicle. Fortunately, that will be more than possible with the Wrangler Unlimited, as the brand provides customers the opportunity to choose from an array of impressive special edition variants of the SUV.

The majority of these offerings help boost the vehicle’s already-incredible off-roading prowess. However, these inclusions also help to elevate the nameplate’s opulence and style, leading to one of the more luxurious driving experiences in the class.

Continue reading to see the different ways that drivers can personalize their new 2017 Jeep Wrangler Unlimited. Then, when you head to our Jeep dealership near Denver, you can point to one of the following special editions…

Rubicon Recon

Are you looking to transform your Wrangler Unlimited into one of the most rugged SUVs on the road? Well, that will be more than possible if you opt for the Rubicon Recon edition, as this specific package adds a number of amenities that will boost your Jeep’s off-roading prowess. For instance, the premium off-road rock trails and tread plates are the most notable inclusions, as these mechanical features will play a role in helping the vehicle overcome any obstacle that the driver may come across.

Meanwhile, the military-inspired Dana 44 Front Axle and the front/rear steel bumpers will certainly prove to others why you shouldn’t be messed with. Finally, the heated leather-trimmed front seats will be appreciated by the driver and front passenger, as they can remain comfortable during any excursion.



How about adding some style to your Jeep? Well, by pursuing the “Chief” edition of the nameplate, that will be a distinct possibility. This specific variation is highlighted by the standard white hardtop, which can be accompanied by any of the available exterior color options. Meanwhile, the 17-inch high-gloss silver aluminum wheels add some sportiness to the Jeep, while the power dome vented hood adds a rugged persona.

Similar to the previous edition, this version of the Wrangler Unlimited also includes heated leather-trimmed front seats with Light Diesel Gray stitching. As a result, owners can expect both optimal comfort and optimal style.


Smokey Mountain

Looking to be one of the most intimidating rides on the road? Well, you’ll find that your fellow drivers are cowering in their path as you’re driving around in the Smoky Mountain edition of the Wrangler Unlimited. This variation includes high-gloss black exterior accents, and its highlighted by 18-inch polish high-gloss black wheels. To top it off, engineers included a power bulge hood, which only helps to emphasize why your fellow drivers shouldn’t cross your path.



If you find that you’re required to travel through odd terrain during the winter seasons, then the aptly-named “Winter” special edition of the Jeep Wrangler Unlimited is a perfect target. The vehicle is equipped with a number of features that will make it significantly easier to travel through those rough conditions, including premium off-road rock rails, an off-roading steel bumper, and the clever Trac-Lok technology (with the available Tru-Lok Electronic Rear Locker). Each of these inclusions will play a significant role in maximizing safety.

Of course, this special edition of the Wrangler Unlimited also promises an ideal driving experience. Part of the reason for this sentiment is the inclusion of the all-weather Premium Alpine Audio System, which allows occupants to jam out to their favorite tunes whenever they want.


Willys Wheeler

The Jeep Willys is one of the most iconic offerings in the brand’s history, and Jeep is seemingly honoring the nameplate with the Willys Wheeler special edition variation of the Wrangler Unlimited. This specific version of the nameplate includes many of the brand’s classic inclusions (albeit with upgraded technologies), like off-road rock rails, the Command-Trac 4×4 System, and the Trac-Lok Rear Differential system. To top it off, the 17-inch high-gloss black aluminum wheels add a nostalgic, classic look to the vehicle, although this inclusion also plays a significant role in the vehicle’s ability to travel on any type of terrain.


Big Bear

This is a rather appropriate name for this rendition of the Wrangler Unlimited, as this Jeep certainly deserves to be spending the majority of its time traveling through the woods! The vehicle includes a number of amenities that will help accommodate any off-roading excursion, including the Premium SunRider Soft Top roof and the all-weather slush mats. Of course, engineers also did an admirable job of including several interior amenities that boost style, like the leather-wrapped steering wheel and the black cloth seats.

The Big Bear version of the Jeep Wrangler Unlimited also added some exterior components that will also help to boost performance. The 17-inch mid-gloss black aluminum wheels and the accompanying BFGoodrich All-Terrain K02 Off-Road Tires were notable inclusions, as they’ll allow the owner to trek through any conditions.



Drivers will predictably have as much freedom as they want when they’re traveling behind the wheel of the 2017 Jeep Wrangler Unlimited. The vehicle includes a number of notable off-roading amenities, as well as several features that will influence other aspects of the vehicle.

For starters, the black side steps, back taillamp guards, 18-inch mid-gloss granite crystal aluminum wheels, and Bridgestone Dueler On/Off-Road All-Terrain Tires are as practical as they are striking. To add a bit of opulence to the ride, engineers also included the Premium SunRider Soft top, body-color fender flares, and various decals and badging throughout the Jeep.


It’s clear that all of these available options provide owners with plenty of notable amenities and capabilities. In other words, regardless of which special edition of the 2017 Jeep Wrangler Unlimited you decide to opt for, we’re sure you’ll be more than happy with your selection!