How the Jeep Brand Continues to Break the Mold

August 9th, 2019 by

A green 2019 Jeep Wrangler is crossing a rocky stream near Colorado Springs, CO.

Are you searching online for a “Jeep dealership near me?” Few manufacturers have made such an incredible impact on the automotive industry like Jeep. Jeep has always offered unique styling and intelligent designs. While other manufacturers decided to fall in line behind trends, Jeep has blazed its own path, creating generations of vehicles that have made a name for themselves in the industry. Whether you step foot on a Jeep dealership near you or have spotted a Jeep vehicle on the road, it’s easy to see why Jeep is considered one of the most iconic brands on the market today.

In this post, we’ll give you a comprehensive up-and-close look as to why the Jeep brand continues to break the mold, and how they’ve taken an original spin on the trends of the time. From the first Jeep Wrangler to the recently released Jeep Gladiator, Jeep is a brand that has crafted a line of vehicles that is quite unlike anything else on the market today. At Faricy Boys of Colorado Springs, Colorado, we are proud to offer the Jeep brand at our dealership and are excited to share with you how the Jeep brand has impacted the automotive industry and continues to do so today.

A Focus on Off-Road Capability

Few manufacturers put such an intense emphasis on off-road capability as Jeep does. Sure, other brands like Chevy, Ford, and Subaru, may design vehicles that can go off-road, they don’t dabble in this sector of the automotive industry like Jeep. Jeep designs vehicles that are specifically intended to take on the dirt and some might say excel off the pavement better than they do on it.

This leads us to the introduction of the Jeep Wrangler, Jeep’s flagship vehicle. Step foot onto any Jeep dealership, and you’ll see it, a rugged and boxy SUV, that holds onto sharp edges and a large chassis while other manufacturers lean towards aerodynamics and a compact design. It is no mistake on Jeep’s part, they’ve designed the Jeep Wrangler intentionally to be able to handle the worst of the worst when it comes to off-road driving.

Inspired from the original Jeep that was used by the U.S military in World War II, the Jeep Wrangler is a vehicle that seems to be plucked from a different time period. Jeep has also designed the Jeep Wrangler Rubicon to take on some pretty intensive off-road trails and is famous for tackling some of the most difficult runs in Moab, Utah with ease. The Jeep Wrangler is the champion of the off-road, and all other manufacturers all vie for second place.

Adapting to Trends without Losing its Roots

SUV manufacturers across the industry have dramatically altered some of their leading flagship designs over the years. There once was a time when SUVs were expected to be gas guzzlers, and that if you drove an SUV, fuel economy was hardly a concern. We don’t exist in that world any longer.

The SUV today is compact and fuel-efficient, while at the same time attempts to offer all of the utility and space that the classics were known for. While Jeep still makes off-road capability a priority in their flagship Jeep Wrangler, they also understand that not all Jeep drivers are looking to make repeated visits to the gas station.

Enter the Jeep Renegade, a compact, spunky SUV with traditional Jeep roots. One look at this small-sized SUV, and you’ll realize that Jeep isn’t afraid to take chances. The Jeep Renegade is the smaller, more fuel-efficient member of the Jeep family lineup. But this SUV is more than just a fresh and interesting face. The Jeep Renegade offers a unique styling that takes classic Jeep styling with modern-day trends to create something entirely new.

That said, the Jeep Renegade doesn’t stray that far from its founding models. In the Jeep Renegade Trailhawk option, drivers will find a vehicle that is about as off-road capable as top-tier off-road vehicles from other manufacturers. While still nowhere near as effective in the dirt as the Jeep Wrangler, the Jeep Renegade can certainly hold its own and can make for a thrilling off-road experience.

The New Identity of Jeep

A red 2020 Jeep Gladiator is driving past mountains after leaving a Jeep dealership near me.

The Jeep Renegade isn’t the only fresh face to enter the Jeep family lineup. As drivers return to the utility vehicle as a trending car buying option, there has been a renewed love for the pickup truck. Like the SUV, pickup trucks from other manufacturers are offering greater fuel economy, while at the same time providing a powerful driving experience rivaling that of older, beefier models. Jeep is no different, and in 2019, re-entered the pickup truck industry with the Jeep Gladiator.

At first glance, the Jeep Gladiator looks much like the Jeep Wrangler, with a body makeup that is strikingly similar. However, upon closer inspection the Jeep Gladiator is a standout of the family lineup, offering the rugged versatility of the Jeep Wrangler with the incredible utility of a top-of-the-line pickup truck. Between the expansive truck bed, the durable build, and the 4×4 drivetrain, the Jeep Gladiator is considered the ultimate adventure-ready vehicle.

Sticking to the Tried and True

Of all the models of the Jeep family lineup to earn widespread appeal over an extended period of time, the Jeep Grand Cherokee should be placed near the top of the list (followed closely behind the Jeep Wrangler of course.) The Jeep Grand Cherokee is a full-sized SUV that has always offered a family-friendly, yet, still adventurous appeal. The highlight of the Jeep Grand Cherokee is the Trackhawk trim option, which trades off-road versatility for pure performance. The Jeep Grand Cherokee Trackhawk tools the SUV with a more robust engine which prioritizes horsepower and speed over torque and maneuverability. The addition of the Trackhawk trim options adds greater diversity to the Jeep family lineup and is one of the many reasons why the brand continues to make waves in the industry.

Purchasing a Jeep at Faricy Boys of Colorado Springs

Whether you’re looking to take an off-road excursion to the Garden of the Gods, or are planning an off-the-beaten-path camping trip at the base of Pikes Peak, you can make all of your adventure dreams a reality from behind the wheel of a Jeep brand vehicle. Jeep promises durability and rugged design that makes it the ultimate adventure-ready manufacturer, and you can find the entire family lineup at Faricy Boys of Colorado Springs.

We believe that no two drivers are the same. As a result, we tailor our services to meet the needs of each individual customer, ensuring that all of their automotive needs are met in full. As well as Jeep brand vehicles, we also offer a sweeping collection of vehicles from some of the industry’s top manufacturers. Our skilled and passionate sales staff will walk you through every step of the car buying process and can ensure that you go home with a vehicle that you simply cannot get enough of. Jeep is certainly an incredible brand, and we’re excited to host Jeep brand vehicles at our dealership. If you’re looking for a Jeep dealership near you that makes your satisfaction a priority, Faricy Boys of Colorado Springs is your answer.