Real Prices. Real People. The Way Car Buying Should Be.

Where It All Started

In 1942, Owen Faricy had a simple idea: sell cars the way you'd want to buy one. No runaround. No hidden fees. No pressure. Just honest people helping their neighbors find something they'd love to drive. He opened his doors in Pueblo, CO and a family legacy was born.

More than eight decades later, that idea still runs the show. The team at Faricy Chrysler Jeep, led by Ben Faricy — Owen's grandson and the third generation to lead this dealership — carries those same values into every transaction, every service visit, and every conversation on the showroom floor. The faces have changed, the inventory has grown, and the building has expanded, but the promise has never wavered.

What "Real Prices. Real People." Means to Us

"Real prices" isn't a tagline we slapped on a sign. It's a commitment we made more than 80 years ago and have kept every day since. When you see a price at Faricy Chrysler Jeep, that's the price. No bait-and-switch. No mandatory fees buried in the fine print. No last-minute surprises in the finance office. Just the honest number — because that's what our family would want if we were sitting on the other side of the desk.

"Real people" means you'll be greeted by team members who live here, who know these roads, and who understand what Colorado Springs drivers actually need. Our salespeople aren't chasing commissions — they're building relationships. Many of our customers have been coming back for decades, bringing their kids and grandkids along. That's not an accident. That's what happens when you treat people the way they deserve to be treated.

Born and Raised in Colorado Springs

Colorado Springs is more than our address — it's our home. We're neighbors to the shadows of Pikes Peak, to the trailheads of Cheyenne Mountain, and to the wide-open plains stretching east toward Peyton and Falcon. We know that the people who live here don't just drive — they explore. They haul. They adventure. They commute past Garden of the Gods on a Tuesday morning and hit a dirt road on Saturday afternoon.

That's exactly why we've built our new vehicle lineup around Jeep and Chrysler — two brands that understand Colorado better than almost anyone. A Jeep Wrangler wasn't designed for a parking garage. A Grand Cherokee wasn't built just for school pickup. These vehicles were made to meet the demands of a life fully lived outdoors, and we've made it our mission to put the right one in your driveway.

Vehicles Built for the Colorado Life

Whether you're looking for a Jeep Wrangler or Wrangler 4xe to tackle the trails around Rampart Range, a Grand Cherokee or Grand Cherokee L for a family that refuses to slow down, a Gladiator pickup for the workdays and weekend hauls, or a Chrysler Pacifica Hybrid for the family that wants efficiency without sacrifice — we carry the full lineup and know each model inside and out.

Not sure which trim is right for you? Our team will walk you through every option without rushing you along. And if you want to truly feel the difference before you buy, our exclusive on-site 4x4 Off-Road Test Track lets you put a Trail Rated Jeep through its paces — because no test drive around the block can show you what a Rubicon is really capable of.

Three Generations. One Promise.

Owen Faricy started this dealership with a handshake and a belief that buying a car shouldn't feel like a battle. His son carried it forward. Now a team of hundreds from Faricy Automotive serve tens of thousands of Colorado Springs drivers every year— and the promise is exactly the same as it was in 1942.

Real prices. Real people. The way car buying should be. Come see us at 4950 New Car Drive in Colorado Springs, and find out why generations of families keep coming back.